16.2. INVOICING - PERSONAL TRAINER PAYMENT

LECTURE One of the main concerns of a freelance coach who offers independent services to consumers of his services is whether he has set the right price for his services, generally if he has priced them correctly. After all, invoicing services is an extremely important process as it is the essential factor in generating profits. But it is not a simple process; it requires business knowledge, culture, management and marketing perception, insight and continuing education. Unfortunately, many personal trainers do not behave as entrepreneurs and do not view invoicing as a core function of marketing, but as a simple expense - revenue accounting process, which is grossly mistaken. Many variable factors contribute to pricing policy, such as the cost and demand of the service, the competition and the value of the service offered to the consumer's mind.