16.3. PERSONAL TRAINING ADVERTISING

LECTURE Advertising is all the ways, whether paid or not, that a personal trainer uses as a business entity to communicate his services to as many people as possible. More broadly, advertising is the process of min which you declare your existence as a Fitness professional and strive to make yourself known as a personal trainer, your skills and the services you can offer in order to find a client and / or increase it, by persuading its recipients your message about the necessity, uniqueness and effectiveness of the services you offer.   Typically, proper and effective advertising requires:

• Correct choice of media (s), e.g. internet, sms, e-mail, brochure, posters, posters, social media, advertising products and more.
• Absolute and accurate measurement of the performance of each type of ad.
• Proper choice of application timing!
• Annual advertising planning of the budget as well as offers or promotions with little justified discrepancies.
• Careful and comprehensible messages with no scope for misunderstanding and misunderstanding.

  Given that the high financial cost excludes some types of advertising (which we will not mention), the most common ways of displaying / advertising for a personal trainer are:

• Engaging in social media, such as facebook, twitter, instagram. Beware of over-exposure and the content of your written word, whatever you post on the internet remains 'immortal' will never be permanently deleted!
• Having a personal website with attractive and regularly updated content, such as tutorials, exercise videos, bidding contests, standard exercise programs, answering questions.
• Offered articles and / or interviews in written and electronic form (newspapers, magazines, websites, etc.).
• TV broadcasting - indirect advertising (via personal interview, demonstration exercises, etc.) and / or radio viewing, such as participation in the presentation of a fitness and / or health topic.
• Organize and offer free public talks on fitness and health as well as mini team workouts / demo workouts to promote your work.
• Integration into international certified coaching organizations, eg. e-reps, and / or the teaching staff of fitness training organizations and schools, a prestigious and extra-curricular capacity.
• Projection supplies, such as cards, brochures, leaflets (and offers), exercise posters, calendars, program notebooks. Also, some useful micro-gifts under your brand, e.g. pens, binders, key rings, fitness equipment (fit ball, hose, Pilates ball etc.) - not natural ashtrays or lighters (!) as a gift.
• Merchandising, that is, promotional and advertising points for the personal trainer and the services he provides within other types of business, such as health food stores or sporting goods stores - fitness, e.g. a nice little box with a brochure containing a quote for the shop's customers.
• Participation in sports, social and other events that are broader in coverage and visibility, e.g. television, especially at charity events.
• Build - improve your body image in such a way that your overall appearance is more attractive to prospective clients, emphasize as an image the "secret to success", and predispose to what you can offer to anyone / whoever asks for your services ("here I am, you can become like me, I know how to do it").

 The best way to advertise your business: "From mouth to mouth, from happy customer to prospective customer." Good recommendations are everything! Beware though: From a point onwards, over drafting can have the opposite of what you expect, you lose customers, you don't win. The minimum required: Stylish personal cards, made by a professional graphic designer rather than improvised or automated. These cards should state your name, your business, the services you offer and the ways you communicate - don't write your resume on the card, that's not the purpose of it! Absolutely desirable and sought after: Working closely with other health professionals, physicians of various disciplines, physiotherapists, dieticians, psychologists [interdisciplinary collaboration] even with companies of common interest, e.g. fitness shop ["consortium"].